SEO Pub – Local Victoria SEO & Marketing: Being in The Right Place at the Right Time
Most people in the digital marketing world know the importance of Search Engine Optimization and content marketing when handling a website. But according to most SEO specialists, Search Engine Optimization and content marketing are often separated entities. But you can bring them together using some proven tips used by experts in internet marketing. According to Align Digital Marketing LinkedIn profile page, SEO and content marketing are two of the essential tools in modern marketing. But despite that, they are rarely seen as two peas in one pod. They have been used separately when doing internet marketing. In this article, we will take a good look at SEO and content marketing and give tips on how to integrate these two marketing titans to maximize every website owner’s chance to attract as much traffic as possible.
What is content marketing?
Content marketing is a marketing tool or technique used to create as well as distribute relevant, consistent and valuable content to attract the target market and acquire defined and clear followers, and eventually drive a sizeable number of customers that are willing to spend money on your product or services that you are offering. A lot of moving parts are working here. The content that is created and promoted will help the target market in some way, but usually, it is just for entertainment purposes.
Red Bull, one of the biggest, if not the biggest company that sells energy drink, mastered this kind of marketing strategy, giving entertaining quality content by sponsoring high-octane sports events like Motocross, Skydiving, BMX, Deep-sea diving, and just recently, sponsoring Felix Baumgartner, the record holder for high-altitude skydiving. These events are purely for entertainment purposes, but by aligning their brand to these kinds of spectacle, Red Bull can target potential consumers aligned to these sports. For most business owners, especially small business enterprises, the content they are publishing is likely to be more practical and related to their target market.
(To know more about content marketing, visit https://en.wikipedia.org/wiki/Content_marketing.)
What is Search Engine Optimization?
According to Search Engine Land, SEO is a process of attracting a large quantity of traffic using organic, free, editorial and natural methods. While the definition above works for most casual SEO specialists, most small business enterprises are only concerned about their website’s rankings, for obvious reasons, for commercial purposes. This reason is significant because that is the primary goal of SEO, to rank the site higher and to get more traffic. But because of competition, everyone wants to get top ranking to gain an advantage over their competition. SEO is very competitive, both in paid and organic results.
Content marketing and Search Engine Optimization work best if the techniques you use will put your website on top over your competition and in front of your target market before they can compare the products and services with potential suppliers. Contacting a potential customer at this point will give you a chance to show your skills and creativity when it comes to internet marketing and SEO. This kind of leadership will lead to building more links that can potentially help you improve your website’s traffic and convert it to income for your business.
Content marketing & Search Engine Optimization
Good marketing is not that complicated. You have to be in the right place at the right time. In 2018, if people want to know something, wants to buy certain products or avail services, all they have to do is to use search engines like Google, Yahoo or Bing (mostly Google.) But because of technological advancement, people can now use specific social media platforms like Facebook, YouTube, Twitter, LinkedIn, Instagram or Pinterest to look for products and services. Because of this, content marketing has shifted, from search engine-center marketing to social media-focused SEO and content marketing. The target market becomes complicated with social media, but it does not compare to marketing in search engines because we will know that our contents are delivered to the right people who need them. When people find your products via search engines like Google, Yahoo or Bing, it is finding the holy grail of internet marketing. It is like having your contents in the right place and at the right time, especially if you did it using organic methods, nothing beats free content marketing.