Why Your Choice Of Web Hosting Provider Could Make Or Break You
One of the most common mistakes businesses make is to choose price over quality when it comes to choosing a web hosting provider. And it’s a mistake that could cost them dearly.
Your choice of web hosting provider is one of the most important management decisions you will make. That provider potentially has the power to make or break your business.
Yet all too often the decision is based on lowest price, with little regard for security, service and uptime.
Clicks and Conversions
Think about it; your website is the face of your business. For some customers, it may be the only face they deal with. The success of your website – in terms of clicks and conversions – relates directly to the success of your business.
While the temptation is there to reduce costs, there is a big difference between saving money and cutting corners. The latter is not a smart business move.
If you’re in the market for web hosting on the Sunshine Coast, that’s exactly what you should be looking for – web hosting ON the Sunshine Coast.
Host Your Website Locally
Why? Because as any web professional will tell you, you should always host your website locally.
Local hosting comes with many benefits, one of the most important being local support and service. If something goes wrong, it’s far better to be talking to somebody in your own time zone for starters.
So look for web hosting on the Sunshine Coast that offers phone AND online technical support. And while you’re at it, check out that uptime.
Reliability and Security
If you want reliability you should always choose a web hosting provider that offers a 99.9% Uptime Guarantee on Network. Bet you won’t find that listed anywhere on those free hosting sites!
Why do you need it? Because your website is pretty useless if nobody can see it, and you will lose money and customers.
The most common complaint about free or cut price web hosting providers is that websites frequently crash, or the server is down. And there’s a simple explanation for this. By their very nature, these web hosting providers pack as many websites in as possible. They have to, that’s how they make their money.
Beware of Hackers
So your website ends up on an overloaded, and possibly outdated server. You can just about guarantee problems with that scenario. And the problems aren’t just confined to downtime.
Sharing a crowded server is a bit like giving everyone a key to your house! Not only is the server packed with other users, but it’s unlikely the web hosting provider will spend much on security, seeing as they are earning little or nothing from you being there.
These types of arrangement make your website very accessible to hackers, whereas secure local hosting makes that virtually impossible.
Security can also be boosted by your choice of Content Management System (CMS). Systems such as WordPress and Joomla! have excellent security plugins. But remember, they only work when they are installed and regularly updated.
Don’t Get Locked Out
If you do opt for free web hosting, you will be vulnerable to malware and spam attacks. This could see you locked out of your own website, or having to deal with a nasty computer virus. It could even see your website completely taken over by a hacker.
Now, you may want to keep hackers out, but you need to be able to get in, whenever you want. You need full access to your website, again something you may not get with free or cut price hosting.
Another key question to ask your web hosting provider is how often they back up. Ideally you want a service that backs up daily, weekly AND monthly. That way, should disaster strike, you can quickly get your website up and running again.
Exploding the Myth
Here’s where we bust the myth about paid web hosting on the Sunshine Coast. Talk to one of these free web hosting companies and they’ll tell you paid hosting is far too expensive to even consider.
While not bargain basement – and that’s a positive – paid web hosting doesn’t have to be expensive. Prices start from around $10 a month and set up is usually free. That’s a business cost remember, so there are tax benefits, too.
That old saying about ‘getting what you pay for’ is certainly true when it comes to web hosting providers. And you really have to ask yourself if it’s worth risking your business and your reputation, just to save a few dollars a month.
Starting and maintaining a successful business is hard enough, so why increase the risks? Now, more than ever, it’s crucial to have a professional-looking, super efficient website. Not only is it your shop front, but it’s also your cash register.
So don’t see professional web hosting on the Sunshine Coast as a cost, see it as an investment.